Dance As Fire



Alessia started dancing at age 8, Massimo starting at age 10: always together since the age of 14!

Their first victory was the Italian junior championship, after which, growing and competing in other categories, such as the Youth, they were increasingly successful, not only in Italy but also internationally: they reach the semifinal at the International Championships, UK Open and Blackpool, the most important races in the world, and subsequently competed in the Amateur category where they won the world championship in 1995 and 1996.

Alessia and Massimo then became professionals, in 1997. Year in which they won the Showdance World title (a title then won for 6 consecutive years) and, to their great surprise, they made the final in Blackpool. They have been world leaders and winners of numerous competitions such as UK open, International Open, British open, German Open and Japan open, Dutch Open, USA Open.

In 2003, with a 10-minute standing ovation, they announced their retirement.

The partnership between Massimo and Alessia has been successful for over 20 years. Together, they have achieved 8 world titles, they have become European champions and 18 times Italian, amateur and professional champions, as well as 6 times world champions of the show.

All this was possible because they had a unique style, based on warmth, musicality and expression, taking into consideration the historical period, speaking of dance, in which the international style was considered only technical and not humanistic.

From here, from the description of their way of dancing,
the word
Dance as fire is born!

After the competition...

After having stopped competing, they created their first headquarters in Vigevano with the dream of uniting the world of education and its benefits to the world of dance.

For them, dancing is not only a means of fun, but a source of growth:

Personal (breaking down momentary barriers such as shyness and embarrassment, fear of not being up to it, freedom of expression in general).

Physics (mobility, blood circulation, aerobic activity, improvement of mood, coordination).

In 2010 they create a system that has become a philosophy in dance, DANCEASFIRE, a method that is used by many dancers around the world and of any level and age.
Dance As Fire logo

From 2017 Dance As Fire becomes Danceasfire Limited: a new company in franchising of dance schools, based in Hong Kong, with more locations that share the same vision and mission, with the ambition to expand not only in Asia and Italy, but also all over the world.

The story continues ...

In 2019 Danceasfire Evolution is born, It is a project of evolution of the person at 360 degrees, understood as a constant evolution and in several aspects of one’s being that will have the benefit of discovering and enhancing one’s own potential.

Many benefits, but above all:

Discover your potential.

Valuing one's potential.

This through seminars, videos, coaching sections, events scheduled during the year (live events).
Dance as fire Evolution

This system is recommended for all those who seek more from themselves.

To know us better...

Massimo Giorgianni Alessia Manfredini

Vision / Mission

Being a point of reference for personal growth, both in the way we move and in the expression of our potential …

Dance As Fire


They are the guide to daily behavior, they are the ones who make you understand if you are on the right path in relation to your principles …